Business · Marketplace · Product Development

Primed to Win

Test markets don’t lie All see their desired results Debate best tactics   Short, burly Maury was the New Product Development team’s favorite chef/food scientist. For decades, he had consistently delivered original, delicious recipes on time, as requested, and with a smile, often with a creative twist that delighted taste panels and consumers alike. Affable… Continue reading Primed to Win

Marketplace · On Writing

A Suggestion for Anticipating the Puck

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” — Wayne Gretzky A writer friend gushed the news: a notable publication requested use of a recent blog post. They wanted to see her future work as well. Hugs, tears, congratulations shared, the writer wanted to… Continue reading A Suggestion for Anticipating the Puck